El Azri Ennassiri Moulay Ali also known as Ali Nassiri is a 40-year-old entrepreneur who specializes in hospitality expertise and event production. Ali was born on January 2nd 1982 commonly based in Miami Florida, USA. As of today, Ali Nassiri has served many purposes and beneficiaries to many celebrities, companies, startups, event planners, concerts, tours, and so much more.
Before it all began, Ali studied Hospitality & International Business while minoring in Public Relations in Paris. He ran the Public Relations Management for the food chain Planet Sushi with more than 100 locations at the age of 23 while he was a full-time student. He finished his Master’s Degree and returned back home to Morocco to work for several hotels, restaurants, & clubs as a PR Manager & General Manager. Pacha Marrakech, Nikki Beach Marrakech, Villa Blanca Casablanca, and Suite Club Marrakech are just a few entities that grace his impressive resume. Ali switched from nightlife & entertainment to Hotel Food & Beverage Manager of the boutique hotel in Marrakech, Ksar Shar Bakh, one of the leading hotels in the world RELAIS & Chateaux. Ali hosted the USA Executive team for the opening of Delano in Morocco a, where he met Chris Paciello, and build strong friendship with him and start working with him in Miami.
Ali had several conversations with his brother MEDNAS (DJ & PRODUCER in Miami) to move to US and with the push of Chris Paciello Ali to Move to Miami to consult with him at FDR at Delano Miami as Celebrity Host & International Liaison. Speaking a total of 6 languages fluently including: French, Arab (Classic Dialog), Arab (Dialectal), Portuguese, Spanish, and English. Ali was the perfect fit for the international clientele that glitzy South Beach attracts. Ali started his own company Nassiri Group inc. Ali then moved to Ibiza to open and manage a business for 6 months while Nassiri Group inc. worked on high profile musicians as their booking agent in a dominant music label in house music.
During that same year, his company also worked as the VIP Service Director at the leading club in the world, Amnesia Ibiza for the party of LUCIANO called ORIGINS. After that experience Ali decided to start his own party called Elements, every Wednesday at Do Not Sit on the Furniture (owned By DJ BEHROUZ)
During that same year, his company also worked as the VIP Service Director at the leading club in the world, Amnesia Ibiza for the party of LUCIANO called ORIGINS. He returned home to Miami and had to start from scratch. “Miami is a town who waits for no man.”, Ali states. Within two months of returning from Ibiza, Ali was then hired by one of the lead pioneering hospitality groups in Miami, KNR Hospitality Group as the Director of VIP Services for Wall Nightclub at the W Hotel Miami, South Beach. He did all of the Promotion and VIP services for the group on all different outlets and venues. Five months later, Ali was then promoted to General Manager for Wall and successfully ran operations and built a very strong, enthusiastic team of 70+ employees including promotional staff, hosts and bartenders. Wall was a small club/lounge, but competed with the biggest venues in the world. In 2016, After that experience Ali decided to start his own party called Elements, every Wednesday at Do Not Sit on the Furniture (owned By DJ BEHROUZ) located in Miami with both local underground DJs and international DJs, a total success as a weekly party in Miami.
From 2017 to 2019, Ali Nassiri started a position at Rockwell as a Director of VIP Clients, with his previous mentor, Chris Paciello. Rockwell was named the best Hip Hop club of Miami where some of the biggest artists in the world have partied and performed at. To name a few legends; Rick Ross, Miguel, Gucci Mane, Puff Daddy, 2 Chainz, Travis Scott.
From 2019-2020 Ali accepted an offer from Pacha Group Ibiza as International Vip Liaison. That same season in Ibiza, Ali was running the VIP for Music On nights presented by the king of techno, Marco Carola. Ali was in charge of all the VIP services of Music On worldwide. At the time, he was also VIP and Booking Manager for Jamie Jones’ party, Paradise on Wednesdays held at DC 10.
Nassiri Group Inc Miami was founded by industry experts who specialize in creating innovative events by providing guests and members with the best experience & VIP services. With over 18 years of skin-in-the-game, we have developed a rich, in depth, understanding and knowledge of the world within hospitality & events. We use our newly innovative knowledge to strive and offer our clientele a true heaven-like experience.
Our partners: Music On, PACHA IBIZA, Day Zero, All Day I Dream, GET LOST, PARADISE, RUMORS, Do Not Sit On The Furniture, BPM Festival, CIRCOLOCO, KALUKI
Throughout the years Ali developed a strong relationship with huge artists via his event producing and bookings. Artists such as Marco Carola, Luciano, Bedouin, Loco dice, Nic Fanciulli, Joseph Capriati, Themba, The Martinez brothers, Mednas, Jamie Jones and many more. These relationships got stronger with the frequency of events all over the world in the most prominent cities known to nightlife and festivals. Ali had such a strong connection in the industry that he was able to host at the Victoria and Albert Museum in London. Where it is rare to have an even held in a such venue.
Ali Nassiri hosting the biggest celebrities and artists at Sexy Fish such as Drake, Jamie Fox, Florida, Fabulous and many more. He is now the VIP & Entertainment Director at Sexy Fish Miami, which opened in February 2022 Ali Nassiri is a key member of the executive team of Sexy Fish Miami in the position of Entertainment & VIP Director. He manages the curated guest experience for the venue’s music, entertainment, and programing. The restaurant is unique in the market, displaying 10 pieces of original Damien Hirst artwork. The restaurant offers an elaborate Asian menu catering daily for lunch & dinner. On Thursday to Saturday, they often have late night programming with guest DJs, performers, and entertainers (previous famous dis Guy Gerber, The Martinez Brothers, Jamie Fox, Bedouin, SETH TROXLER, Themba, Kaz James). The beverage program consists of an innovative cocktail offering working with some of the best spirits and award-winning mixologists, as well as an extensive collection of wine and Champagnes with the largest selection of Opus One in the world. However, the best part of Sexy Fish Miami is the team. The individuals that work there have tremendous skill and remarkable amounts of talent, but not to forget a passion to deliver the Sexy Fish experience.
Personal Life: Ali Is Married to Adriana Popovic successful Fashion Stylist based in Miami
Travels: During our current year 2022, Ali travel the world to reconnect with friends and artist worldwide due to covid shutting everything down. He was spending most of his time between Ibiza, Capri, St Tropez and Mikonos. His travel itinerary also included ventures to be part of Major events Like UNICEF Gala of Capri, and Fashion weeks.
“It’s always important to be present in those cities to keep in touch with current friends and artists, and to also meet new winners.” – Ali Nassiri explains.
- International Liaison for Pacha Ibiza
- VIP Director and Brand Ambassador Music on with Marco Carola
- VIP Director and Brand Ambassador Paradise with Jamie Jones
- VIP Director and Brand Ambassador of Cadenza Vagabundos with Luciano
Connect with Ali Nassiri here –